To all at the Walden Local,
I would like to say how satisfied we are with the response to the many situations vacant adverts we place in your paper. Every position advertised for has been filled with a suitable candidate.
We are also thrilled with the tremendous response from our leaflet distribution in conjunction with your newspaper.
Regards,
Cresta King
Parklands, Quendon Hall
There are 1,300 regional and local newspapers in the UK (Source: Newspaper Society)
83.7% of British adults - that’s 40 million people - read a regional newspaper, making it the most widely-read medium in the country (Source: BMRG/TGI 2006)
The most popular newspaper topic is local news - nearly 40% of adults say this is a category they find “very interesting” (Source: BMRG/TGI 2003)
One in five adults wouldn’t be without their local newspaper
(Source: Consumer’s Choice IV 2000)
Regional press is considered by the UK population to be the most trustworthy of all media (24%), followed by BBC TV (18%) (Source: Consumer’s Choice IV 2000)
The regional press is the UK’s biggest print advertising medium, accounting for nearly £3bn in ad revenue (Source: Advertising Statistics Yearbook 2003)
Regional press is considered to be the most enjoyable medium - 43% of the UK adults rated it the most enjoyable, compared to 35% for national press and 34% for BBC TV (Source: Consumer’s Choice IV 2000)
69% of Britain’s influential business community reads a local newspaper
(Source: Business Choice IV 2003)
Nine out of 10 advertising campaigns in the regional and local
press work (Source: Conversion Study, conducted by Millward Brown)
Regional newspapers account for almost half of the UK’s classified
advertising (48%) (Source: Advertising Statistics Yearbook 2002)